Visit Anchorage's mission is to attract and serve visitors to the Municipality of Anchorage.
Visit Anchorage Goals
Generate more visitor dollars to build and diversify Anchorage's economy.
Maintain Visit Anchorage as the expert for Anchorage's destination marketing, and being a steward for the community.
Educate Alaskans of the value of conventions and visitors to the Anchorage community.
Optimize revenue, grow overnight stays in Anchorage to increase accommodations tax revenues, and ensure the continued success of the Anchorage Civic and Convention Center complex while controlling costs.
Visit Anchorage marketing functions are funded by one-third of the bed tax collected by lodging facilities. One-third goes to the Municipality's general fund, and one-third to service the bond debt and operations of the Anchorage Convention Centers. Visit Anchorage receives no state or federal funds.
Destination marketing is a very competitive business. Visit Anchorage's positioning of Anchorage keeps our city top-of-mind with the traveling public, infusing much-needed visitor industry dollars into our community. These dollars allow for year-round employment, generate revenue for more than 1,000 local businesses and keep our quality-of-life high by making it profitable for restaurants and entertainment options to remain open throughout the year, benefiting residents.