Visit Anchorage has more than 20 employees, approximately 120 volunteers and registration assistants, and approximately 1,000 member businesses. Each department works to attract and serve visitors to Anchorage in a different way.
Convention and Meeting Sales & Service
CMSS is responsible for booking conventions and providing service to meetings while in Anchorage. The department staff works to attract meetings, conventions, and trade shows to Anchorage through a variety of sales activities. The sales staff educates meeting planners and association leaders about Anchorage’s convention centers and hotels, works to boost the number of attendees once a meeting is booked, and ensures delegates know all there is to see and do once they arrive in Anchorage. In addition to conventions, the department focuses on incentive groups and increasing visitation during major events.
Tourism Development & Sales
TDS markets Anchorage to travel agents and tour operators as a leisure destination through direct sales and destination training. When travel professionals know what Alaska has to offer, they pass that information on to clients, generating new visitors for Anchorage, increasing the number of Alaska tours and trips offered and building their own business at the same time. Visit Anchorage meets with travel professionals to supply the latest travel news on Anchorage and connect them with Alaska business partners. TDS also works in concert with state and local community partners to attract more air service and additional cruise ships to Anchorage and Alaska.
If you see Anchorage in the travel section of a national publication, on screen or in ads, odds are Visit Anchorage played a part in it. This department works to inform national and international media outlets of new tours, attractions and businesses in Anchorage, and pitches story ideas for possible coverage. The Communications department produces several high-quality publications, including the Official Guide to Anchorage and Local Flavor Restaurant and Entertainment Guide. The department maintains social media presences to foster a dialogue between potential visitors, businesses and Visit Anchorage. Communications is also responsible for advertising, graphics, branding, web, e-communications and collateral development for the organization.
Member and Destination Services
Member and Destination Services is responsible for acquiring and retaining members. They host events and provides educational opportunities for the membership; they are responsible for advertising sales on the website and in all Visit Anchorage publications. The department serves Anchorage visitors through the Visitor Information Centers and provides information and customer training programs to the industry and community at large to ensure visitors are welcomed to Anchorage. Member and Destination Services views the destination through the lens of a visitor to identify needs, including workforce development, for Anchorage’s tourism industry.
The President’s Office consists of the President & CEO, human resources, accounting and an executive assistant. The president works directly with the Board of Directors, staff, and businesses, and oversees the entire operation of the organization.
The guiding principles and objectives that the president considers while conducting the day-to-day operations are Visit Anchorage's mission statement, the goals outlined in the annual plan, and the execution of the plan developed with and approved by the Board of Directors.
The president serves as Visit Anchorage's corporate officer and is the primary contact for many organizations and the Anchorage-based visitor industry in destination marketing and political advocacy, statewide and nationally. Through Visit Anchorage, members and the community are able to leverage resources with public and privately funded travel-related programs and initiatives.