Juno Kim

Travel Research

Data-driven decisions are the key to business success. Visit Anchorage curates travel industry insights for Anchorage, the state, the nation and the world. From our own research program to the leaders in tourism thought, find the most relevant and recent reports all in one place.

Visit Anchorage provides regular updates to the Municipality of Anchorage and also holds Report to the Community at the beginning of each year. Report to the Community is open to the public, and details the work of Visit Anchorage in the previous year and the organization’s goals for the future. Tourism is a vital part of Anchorage's economy. Read more about the benefits of tourism in Anchorage.

Several other entities conduct research that may be of use to travel media or businesses. The state of Alaska houses extensive research on regional and statewide tourism in Alaska. For insight on travel and tourism in America, The U.S. Travel Association conducts and reports on the state of the industry nationwide.

The latest data and research insights are collected below

June 2021 Hotel Performance

June 2021 showed encouraging signs of continued regrowth of travel, though much like May was short of performance seen prior to COVID. It was the best month for hotel demand since June 2019, off by 4%

May 2021 Anchorage Hotel Insights

Anchorage hotels saw significant improvements compared to 2020, and yet a ways to go before nearing 2019 benchmarks. May 2021 occupancy increased to 72%, an 81% improvement from May 2020, though shy

January 2021 Anchorage Hotel Insights

January 2021 saw noticeable improvement in performance compared to December 2020 for demand, occupancy, and by extension RevPAR for Anchorage hotels. While these are all encouraging signs in the wake

Independent Traveler Workshop

To prep for 2021, Alaska businesses gathered for a multi-part workshop dedicated to drawing fully independent travelers. The workshop included in-depth research findings, new marketing tools and

Member News

From exciting opportunities to the most recent developments, this is where you'll find the latest news on...