Juno Kim

Travel Research

Data-driven decisions are the key to business success. Visit Anchorage curates travel industry insights for Anchorage, the state, the nation and the world. From our own research program to the leaders in tourism thought, find the most relevant and recent reports all in one place.

Visit Anchorage provides regular updates to the Municipality of Anchorage and also holds Report to the Community at the beginning of each year. Report to the Community is open to the public, and details the work of Visit Anchorage in the previous year and the organization’s goals for the future. Tourism is a vital part of Anchorage's economy. Read more about the benefits of tourism in Anchorage.

Several other entities conduct research that may be of use to travel media or businesses. The Alaska Travel Industry Association's research focuses on regional and statewide tourism in Alaska. For insight on travel and tourism in the United States, The U.S. Travel Association conducts and reports on the state of the industry nationwide.

The latest data and research insights are collected below.

October 2023 Hotel Performance

Hotel revenue for October came in just lower than flat, down 1%, compared to October of last year. Modest growth in ADR - now at $158.43 for the month - made up for a sag in demand year over year. But

September 2023 Hotel Performance

Demand began its seasonal cool, but stayed strong enough to ensure a fantastic return. ADR in September was up year over year reaching $211.36, while demand decrease slightly compared to 2022. Through

August 2023 Hotel Performance

August sustained peak summer performance, with ADR at $272.47, a few cents above the record set last month. Demand grew slightly compared to July, but didn't reach the peak of August 2022, off by

July 2023 Hotel Performance

Anchorage hotel demand approached its seasonal peak, growing compared to last month but just missing the all time high marks. While demand didn't eclipse records set last year, ADR did, reaching an

Member News

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