Working With Travel Trade
The Visit Anchorage Tourism Development & Sales team attends approximately 60 sales events domestically and around the world each year. The majority of these events are targeted to reach travel trade - tour operators and wholesalers, travel agents, reservation agents - in markets that sell Alaska or should be selling Alaska. The TDS team carries the message about your product through these sales efforts and maintains a relationship with each contact to keep them up-to-date on Anchorage and Alaska.
Have you kept the TDS team updated on your product and what new information they should be able to relay to the travel trade? Consider joining the sales force on the road. Member travel opportunities with TDS can help make the contacts to support your business at key travel trade shows. If you are new to this aspect of travel sales, the Visit Anchorage TDS team can outline steps you can take to build profitable travel agent and tour operator relationships and help explain and navigate the commission structures domestic and international wholesalers employ.
For more information, contact your membership representative.