Published in partnership with some of the most recognizable names in travel, a series of sponsored articles helped spread the word about Anchorage to prospective travelers around the globe this summer.
The articles were part of a comprehensive destination marketing program funded by $1.63 million from the State of Alaska’s COVID-Safe Travel Promotion and Marketing Grant Program, and $1 million in American Rescue Plan Act funding via the Municipality of Anchorage.
Produced by outlets like Outside, Conde Nast Travel, and Travel + Leisure, these stories showcased Anchorage’s wide-open spaces, outdoor attractions, rich Alaska culture, and visitor opportunities. Travelers flocked to read about it. By September, these articles — and the surrounding social media, email, banner ads, and related promotion — generated 28.5 million impressions for Anchorage. With the help of other marketing tactics ranging from streaming TV to audio, email, pay-per-click, in-state TV, Facebook, and other digital ads, the impressions grew even larger. In the three-month span from June-August, Visit Anchorage saw 100 million digital ad impressions — twice as many as received over the full course of 2019.
Browse the links below for an overview of Visit Anchorage’s 2021 summer sponsored content campaign.
Smarter Travel |
7 Reasons Why Anchorage is the Best Base for Your Dream Alaska Trip |
TravelAwaits |
|
Travelzoo |
|
TripSavvy |
|
Thrillist |
|
Conde Nast |
|
The Points Guy |
Experience the wonders of Alaska in a single trip to Anchorage |
Travel + Leisure |
|
Travel + Leisure |
Anchorage Has Alaska Adventures for Every Type of Traveler. Find Yours. |
Outside |
|
AARP |
Your Next Vacation Starts in Anchorage Alaska - Here's a Sample of What to Expect! |
AARP |
Is Alaska on Your Must-Visit List? Here's Why Now's the Time to Make it Happen |
TravelAwaits |
|
TravelAwaits |
|
TravelAwaits |
|
Budget Travel |
|
Budget Travel |
|
Weekend Sherpa |
Anchor Yourself in Anchorage: Best Summer Adventures in Anchorage, Alaska |