Position Summary:
In accordance with the Visit Anchorage mission, this position works under the direct supervision of the VP of Communications (COMM) to develop, execute, and manage in-state strategic marketing plans, programs, and initiatives including production, development, and branding in all platforms. This position maintains the anchorage.net event calendar and answers traveler questions posed via Visit Anchorage online forms, email, social media, and other travel-related forums.
Essential Job Functions:
· Takes advantage of the latest research and technology, including database marketing, e-mail, online advertising, social media, and other leading-edge promotional methods to promote Anchorage to Alaska residents
· Collaborates in the production of creative content for in-state ad campaigns
· Researches local events and festivals occurring in the Municipality of Anchorage
· Maintains anchorage.net through population of event calendar, job listings, and other content
· Maintains the brand’s voice and guides visitor engagement through external communications with leisure audiences while responding to inquiries from local residents and potential visitors coming in via anchorage.net (Ask A Local program), email, and social media
· Models the Visit Anchorage Core Values in the performance of all job functions
In-State Advertising
· Develops annual advertising campaign statewide including creative input, image, brand, tracking, ROI, and conversion rates (incorporating appropriate media platforms)
· Researches advertising placements; executes cost-effective media buys to meet goals and objectives
· Monitors and measures performance of marketing program and projects
· Manages agency relationships and vendor agreements for in-state ad creative and local campaigns
· Oversees accurate project records, provides appropriate information for timely weekly, monthly, or quarterly reports
Anchorage.net
· Researches, writes, moderates, and maintains the online leisure calendar of events on Anchorage.net
· Maintains job postings on Anchorage.net
· Answers traveler questions posed via anchorage.net forms, email, social media, and travel-related forums
· Refines and improves the delivery of destination information and traveler services to visitors
· Works with IT dept to enhance Simpleview database capabilities to find new ways to optimize Web integration to create efficiency and improve customer service
Content
· Assists in the writing of copy for website, social media, e-communications, and advertisements
· Helps proofread and ensure accuracy of Visit Anchorage content using AP style
· Identifies and helps to secure visual assets from social media and other sources for Anchorage promotion
Essential Knowledge, Skills, and Experience
A successful candidate will have demonstrated expertise in the following areas:
Education & Experience
· A four-year college degree in marketing, public relations, journalism, communications, or website management
· At least three years of relevant tourism, public relations, journalism, or digital marketing experience or equivalent combination of education and professional experience
· Proven experience with vendor management
· Proven experience and ability in public relations writing and editing
Skills
· Creativity and curiosity
· Strong communication skills including a command of English grammar, usage, and vocabulary with the ability to speak one-on-one or to groups
· Excellent written communication skills to compose, edit and proof correspondence, proposals, copy, marketing projects, advertisements, and reports
· Proficiency in AP style
· Ability to effectively communicate with the public and provide excellent customer service
· Working knowledge of Anchorage destination product and ability to share destination information clearly, confidently and with enthusiasm, as best suits specific audiences and channels
· Attention to detail
· Proven creative abilities that allow for feedback on design, layout, functionality, audience, and success rate
· Ability to present ideas and to solve print, production, visual, and communication problems within a team environment
· Advanced computer skills with a major emphasis on procedure development and file management including working knowledge of MS Windows, MS Office 2007, Basecamp project management, Dropbox, and Simpleview information and content management software (or similar)
· Working knowledge of social media platforms and web applications
· Familiarity with Adobe Creative Cloud applications and diagnostic tools like Google Analytics/GA4
· Ability to continually update skills due to pace with changes in technology and innovations
· Ability to manage and coordinate multiple projects with a high degree of collaboration with colleagues and subordinates to achieve results
· Ability to manage resources, time, and priorities to deliver results
· Ability to type 45 wpm with accuracy
Professionalism
· Presents information clearly, confidently and with enthusiasm, exhibiting positive body language and professional appearance
· Ability to make independent travel arrangements at best cost and time use to organization
· Demonstrated effective time management skills, organizational skills, self-motivation, flexibility, and ability to manage multiple projects with a high degree of collaboration
· Ability to work independently and exercise discretion and judgment
· Models the Visit Anchorage core values in the performance of all job functions
Physical Demands and Work Environment:
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
· Physical demands: While performing the duties of this job, the employee is regularly required to sit for extended periods of time, stand and walk; use hands to finger, handle or feel; reach with hands and arms; talk or hear. The employee is occasionally required to stoop, kneel, crouch or crawl. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus. Position requires the ability to occasionally carry and lift luggage and promotional materials (approx. 50 lbs.), standing at events, assembling event displays and display area, and packing needed materials.
· Work environment: The noise level in the work environment is usually moderate.
The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified. The incumbent must be able to work in a fast-paced environment with demonstrated ability to juggle and prioritize multiple, competing tasks and demands and to seek supervisory assistance as appropriate.
Submit resume to: nanderson@anchorage.net
