Visit Anchorage has released an updated report on overnight visitation to the Municipality of Anchorage. The new report uses data from the state’s Alaska Visitor Statistics Program. Where the full, statewide report covers all summer visitation across Alaska, this new report provides a more comprehensive view of one particular piece: overnight leisure visitors to the municipality of Anchorage.
Based on comprehensive intercept surveys with real travelers in the summer of 2016, the data can provide a wealth of background on the content messaging, advertising timing and actual activities that resonate with overnight visitors.
The information includes geographic origin and personal demographics, planning, booking and travel habits of summer visitors. The 75 page study holds a wealth of information about summer travelers to the municipality.