Travel Research

Data-driven decisions are the key to business success. Visit Anchorage curates travel industry insights for Anchorage, the state, the nation and the world. From our own research program to the leaders in tourism thought, find the most relevant and recent reports all in one place.

March 2018 Anchorage Lodging Insights
Hotel revenue in the Municipality of Anchorage was flat for the month of March 2018. The data, based on STR Report information, covers hotels in the…
Hotel revenue in the Municipality of Anchorage was flat for the month of March 2018. The data, based on STR Report information, covers hotels in the…
Lodging Performance Terms Explained
Can’t tell RevPAR from ADR? To the uninitiated, these hotel industry terms might seem wonky and intimidating. We’ve put together a quick…
Can’t tell RevPAR from ADR? To the uninitiated, these hotel industry terms might seem wonky and intimidating. We’ve put together a quick…
February 2018 Anchorage Lodging Insights
February was a mixed bag for Anchorage lodging performance, with modest revenue growth powered mainly by rate rather than demand. Revenue per…
February was a mixed bag for Anchorage lodging performance, with modest revenue growth powered mainly by rate rather than demand. Revenue per…
Is Facebook Dead?
Changes to Facebook’s news feed are coming, and companies and brands will show up less and less. Going forward, smart social media strategies…
Changes to Facebook’s news feed are coming, and companies and brands will show up less and less. Going forward, smart social media strategies…
Visit Anchorage Presents Annual Report to the Community
Visit Anchorage presented the 2018 Report to the Community on January 18, 2018, at the Dena'ina Center. President & CEO Julie Saupe summed up…
Visit Anchorage presented the 2018 Report to the Community on January 18, 2018, at the Dena'ina Center. President & CEO Julie Saupe summed up…
Finding the Most Likely Anchorage Overnight Visitors
Think you know the Anchorage traveler? You might be surprised at what they actually look like. There’s a new Anchorage overnight visitors…
Think you know the Anchorage traveler? You might be surprised at what they actually look like. There’s a new Anchorage overnight visitors…
Anchorage Market Profiles Released
Visit Anchorage has released an updated report on overnight visitation to the Municipality of Anchorage. The new report uses data from the…
Visit Anchorage has released an updated report on overnight visitation to the Municipality of Anchorage. The new report uses data from the…
Travelers and Mobile Usage in Trip Planning
Almost all U.S. travelers own a mobile phone, and 68 percent of travelers use their mobile device to plan trips. But mobile usage rates vary greatly…
Almost all U.S. travelers own a mobile phone, and 68 percent of travelers use their mobile device to plan trips. But mobile usage rates vary greatly…
Anchorage Visitor Snapshot
What should you do to find, talk to, and attract the most likely Anchorage visitors? Last summer’s data can inform tactics when we’re…
What should you do to find, talk to, and attract the most likely Anchorage visitors? Last summer’s data can inform tactics when we’re…
Anchorage Hotel Insights from Q1 2017
The Municipality of Anchorage's Q1 room tax receipts report published in April. Gross room revenue was down 3 percent for the first three months…
The Municipality of Anchorage's Q1 room tax receipts report published in April. Gross room revenue was down 3 percent for the first three months…
Alaska Summer Visitor Study Released
The state of Alaska has released the findings of its 2016 summer visitor intercept survey. Conducted by McDowell, the Alaska Visitor Statistics…
The state of Alaska has released the findings of its 2016 summer visitor intercept survey. Conducted by McDowell, the Alaska Visitor Statistics…
Advice from Family and Friends Vital for Travel Planning
Family and friends are the single most important resource for travel planning, according to a study fielded by Destination Analysts. "The State…
Family and friends are the single most important resource for travel planning, according to a study fielded by Destination Analysts. "The State…
McDowell Group Prepares for AVSP
On behalf of the State of Alaska, McDowell Group will once again be conducting interviews with visitors to Anchorage in summer 2016, as part of the…
On behalf of the State of Alaska, McDowell Group will once again be conducting interviews with visitors to Anchorage in summer 2016, as part of the…