Travel Research

Data-driven decisions are the key to business success. Visit Anchorage curates travel industry insights for Anchorage, the state, the nation and the world. From our own research program to the leaders in tourism thought, find the most relevant and recent reports all in one place.

Visit Anchorage provides regular updates to the Municipality of Anchorage and also holds Report to the Community each January. Report to the Community is open to the public, and details the work of Visit Anchorage in the previous year and the organization’s goals for the future. Tourism is a vital part of Anchorage's economy. Read more about the benefits of tourism in Anchorage.

Several other entities conduct research that may be of use to travel media or businesses. The state of Alaska houses extensive research on regional and statewide tourism in Alaska. For insight on travel and tourism in America, The U.S. Travel Association conducts and reports on the state of the industry nationwide.

The latest data and research insights are collected below.

June 2019 Hotel Insights
Anchorage set a hotel revenue record in the month. At $43.8 million, June 2019 had the highest hotel revenue of any month, breaking a record…
Anchorage set a hotel revenue record in the month. At $43.8 million, June 2019 had the highest hotel revenue of any month, breaking a record…
May 2019 Hotel Insights
The summer of 2019 has a promising beginning, as May set hotel performance records for the month in terms of rate, demand, and total revenue. Demand…
The summer of 2019 has a promising beginning, as May set hotel performance records for the month in terms of rate, demand, and total revenue. Demand…
April 2019 Hotel Performance
The strong stretch for hotel performance continued in April, with gains for the month driven by solid demand - up 6% year-over-year - and increases in…
The strong stretch for hotel performance continued in April, with gains for the month driven by solid demand - up 6% year-over-year - and increases in…
March 2019 Hotel Performance
March hotel revenue was up more than 27 percent year over year, as double-digit increases in both demand and rate combined for one of the best March…
March hotel revenue was up more than 27 percent year over year, as double-digit increases in both demand and rate combined for one of the best March…
February 2019 Hotel Insights
Strong occupancy and ADR combined for best monthly revenue in February at least back to 2013. Demand was up 17 percent, occupancy up 15 percent and…
Strong occupancy and ADR combined for best monthly revenue in February at least back to 2013. Demand was up 17 percent, occupancy up 15 percent and…
Visit Anchorage Presents 2019 Report to the Community
With tourism returns looking strong for 2018, and positive signs for performance in the year ahead, Visit Anchorage presented the annual Report to the…
With tourism returns looking strong for 2018, and positive signs for performance in the year ahead, Visit Anchorage presented the annual Report to the…
December 2018 Hotel Insights
2018 may end up as one of Anchorage's best in terms of hotel performance. Initial estimates put hotel revenue for the year above $262.5 million.…
2018 may end up as one of Anchorage's best in terms of hotel performance. Initial estimates put hotel revenue for the year above $262.5 million.…
November 2018 Hotel Insights
Growth in hotel demand and average daily rate combined to give Anchorage the best November in recent history. The strong monthly performance is…
Growth in hotel demand and average daily rate combined to give Anchorage the best November in recent history. The strong monthly performance is…
October 2018 Hotel Insights
Fall began strong, with growth for October hotel demand of 6 percent and ADR of 4 percent year over year. Though monthly performance continues to fall…
Fall began strong, with growth for October hotel demand of 6 percent and ADR of 4 percent year over year. Though monthly performance continues to fall…
Anchorage Airport Reports Strong Summer Growth
It was another record-setting summer at Ted Stevens Anchorage International Airport. May through September saw an additional 68,724 passengers…
It was another record-setting summer at Ted Stevens Anchorage International Airport. May through September saw an additional 68,724 passengers…
September 2018 Hotel Insights
Hotel revenue in September increased 6 percent year over year, another solid month to cap summer. Revenue gains in the month were driven by rate.…
Hotel revenue in September increased 6 percent year over year, another solid month to cap summer. Revenue gains in the month were driven by rate.…
August 2018 Hotel Insights
August was a strong month for hotels, with occupancy and average daily rate the highest in recent years, not yet reaching a high-water mark set back…
August was a strong month for hotels, with occupancy and average daily rate the highest in recent years, not yet reaching a high-water mark set back…
Q2 2018 Tax Collections Report
Hotel revenue for the second quarter of 2018 was more than $70.4 million, according to Municipality of Anchorage reporting released at the end of…
Hotel revenue for the second quarter of 2018 was more than $70.4 million, according to Municipality of Anchorage reporting released at the end of…
July 2018 Hotel Insights
July saw the best hotel gross revenue in at least 12 months, with demand up 3 percent year over year. Occupancy was up 2 percent year over year in…
July saw the best hotel gross revenue in at least 12 months, with demand up 3 percent year over year. Occupancy was up 2 percent year over year in…
June 2018 Lodging Insights
June hotel demand increased 3 percent year-over-year, pushing the best gross revenue gains in 10 months. The news comes from information collected by…
June hotel demand increased 3 percent year-over-year, pushing the best gross revenue gains in 10 months. The news comes from information collected by…
May 2018 Lodging Insights
May started summer soft, with a large military exercise in 2017 creating an unfavorable early May comparison this year. Hotel occupancy was down 4…
May started summer soft, with a large military exercise in 2017 creating an unfavorable early May comparison this year. Hotel occupancy was down 4…
Q1 2018 Tax Collections Report
Hotel revenue for the first quarter of 2018 was more than $32.2 million, according to Municipality of Anchorage reporting released this week. The…
Hotel revenue for the first quarter of 2018 was more than $32.2 million, according to Municipality of Anchorage reporting released this week. The…
April 2018 Anchorage Lodging Insights
April hotel revenue was up 5 percent year over year, according to information from Anchorage hotels provided through STR. Revenue growth can be traced…
April hotel revenue was up 5 percent year over year, according to information from Anchorage hotels provided through STR. Revenue growth can be traced…
When does summer 2018 season kick off in Anchorage?
The first cruise ship of 2018 arrives in Whittier on May 12. It’s a repositioning cruise, so don’t expect an entire ship’s worth…
The first cruise ship of 2018 arrives in Whittier on May 12. It’s a repositioning cruise, so don’t expect an entire ship’s worth…
Alaska's Airports Forecast Growth for Summer 2018
Alaska’s International Airport System, consisting of Ted Stevens Anchorage International Airport (ANC) and Fairbanks International Airport, is…
Alaska’s International Airport System, consisting of Ted Stevens Anchorage International Airport (ANC) and Fairbanks International Airport, is…
March 2018 Anchorage Lodging Insights
Hotel revenue in the Municipality of Anchorage was flat for the month of March 2018. The data, based on STR Report information, covers hotels in the…
Hotel revenue in the Municipality of Anchorage was flat for the month of March 2018. The data, based on STR Report information, covers hotels in the…
Lodging Performance Terms Explained
Can’t tell RevPAR from ADR? To the uninitiated, these hotel industry terms might seem wonky and intimidating. We’ve put together a quick…
Can’t tell RevPAR from ADR? To the uninitiated, these hotel industry terms might seem wonky and intimidating. We’ve put together a quick…
February 2018 Anchorage Lodging Insights
February was a mixed bag for Anchorage lodging performance, with modest revenue growth powered mainly by rate rather than demand. Revenue per…
February was a mixed bag for Anchorage lodging performance, with modest revenue growth powered mainly by rate rather than demand. Revenue per…
Is Facebook Dead?
Changes to Facebook’s news feed are coming, and companies and brands will show up less and less. Going forward, smart social media strategies…
Changes to Facebook’s news feed are coming, and companies and brands will show up less and less. Going forward, smart social media strategies…
Visit Anchorage Presents Annual Report to the Community
Visit Anchorage presented the 2018 Report to the Community on January 18, 2018, at the Dena'ina Center. President & CEO Julie Saupe summed up…
Visit Anchorage presented the 2018 Report to the Community on January 18, 2018, at the Dena'ina Center. President & CEO Julie Saupe summed up…
Finding the Most Likely Anchorage Overnight Visitors
Think you know the Anchorage traveler? You might be surprised at what they actually look like. There’s a new Anchorage overnight visitors…
Think you know the Anchorage traveler? You might be surprised at what they actually look like. There’s a new Anchorage overnight visitors…
Anchorage Market Profiles Released
Visit Anchorage has released an updated report on overnight visitation to the Municipality of Anchorage. The new report uses data from the…
Visit Anchorage has released an updated report on overnight visitation to the Municipality of Anchorage. The new report uses data from the…
Travelers and Mobile Usage in Trip Planning
Almost all U.S. travelers own a mobile phone, and 68 percent of travelers use their mobile device to plan trips. But mobile usage rates vary greatly…
Almost all U.S. travelers own a mobile phone, and 68 percent of travelers use their mobile device to plan trips. But mobile usage rates vary greatly…
Anchorage Visitor Snapshot
What should you do to find, talk to, and attract the most likely Anchorage visitors? Last summer’s data can inform tactics when we’re…
What should you do to find, talk to, and attract the most likely Anchorage visitors? Last summer’s data can inform tactics when we’re…
Anchorage Hotel Insights from Q1 2017
The Municipality of Anchorage's Q1 room tax receipts report published in April. Gross room revenue was down 3 percent for the first three months…
The Municipality of Anchorage's Q1 room tax receipts report published in April. Gross room revenue was down 3 percent for the first three months…