In accordance with the Visit Anchorage mission, this position works under the direct supervision of the SVP of Sales. Promotes Anchorage as a meetings and visitor destination with emphasis on fall, winter, and spring through Visit Anchorage marketing and sales plans. Works independently exercising initiative, judgment, and common sense to complete job responsibilities professionally and within Visit Anchorage guidelines.
Essential Job Functions
Contributes to annual marketing plan and is responsible for initiation, execution, and budget control for specific projects
Manages preparation for and participation in meetings, travel industry, and consumer travel shows, educational seminars, and sales calls, with responsibility for prompt and accurate follow-up
Attains Visit Anchorage member partnership in joint promotion efforts
Negotiates and finalizes contracts for shows, seminar venues and functions, collateral materials, and transportation
Coordinates, hosts, and escorts travel trade familiarization/educational trips to Anchorage and Southcentral Alaska
Creates and develops tools to assist meetings and travel trade in marketing Anchorage (Newsletters, directories, collateral, training programs, PowerPoint presentations, webinars, etc.)
Acts as a liaison between Visit Anchorage members, meetings trade, and travel trade to book business; creates and develops marketing tools, leads, and educational opportunities for Visit Anchorage members
Develops and maintains communications and cooperative marketing with other destination marketing organizations and local, state, national, and international travel trade organizations to market Anchorage and Southcentral Alaska
Serves on local committees whose object is to promote Anchorage as a meetings, travel and tourism destination, and other committees to promote tourism in general
Assists with development and content of the meetings and travel trade pages on Visit Anchorage’s website(s)
Maintains detailed, accurate, and updated files in department database and filing system
Models the Visit Anchorage Core Values in the performance of all job functions
Performs other related duties as assigned
Essential Knowledge, Skills, and Experience
College degree or some higher education and in-depth marketing/sales/management experience
Professional accreditation/work experience in the tourism marketing industry with exposure to destination marketing techniques
Ability to deal with the public and customer service experience
Destination product knowledge
Advanced computer skills with major emphasis on procedure development and file maintenance including working knowledge of Windows, Office, and Simpleview CRM software (or similar)
Working knowledge of, and ability to perform basic troubleshooting for, standard office equipment including, fax machines, phones, copier, and scanners
Ability to type 45 wpm with accuracy
Ability to sort/index files for input, sitting at a computer terminal, vision acuity to read reports
High standard of accuracy, reasoning, and problem-solving skills for maximum efficiency
Ability to make independent travel arrangements at best cost/time use to the organization
Proven flexibility in managing multiple projects
Demonstrated effective time management skills
Demonstrated commitment to making trade show follow-up a priority
Experience in international sales and relevant language skills preferred
Complex people interaction and sales/marketing skills to book business including direct, indirect, and telemarketing
Oral communication skills to speak one-on-one and to groups, making presentations on Anchorage as a destination and about Visit Anchorage
Advanced written communication skills to compose, edit, and proofread business correspondence and reports
In-depth knowledge of varied requirements of client base including internal staff, domestic and international travel trade, Visit Anchorage members, local community, etc.
Experience traveling to promote Anchorage to consumers and travel trade
Work requires a valid driver’s license
Ability to obtain a passport
Physical Demands and Work Environment
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical demands: While performing the duties of this job, the employee is regularly required to sit for extended periods of time, stand and walk; use hands to finger, handle or feel; reach with hands and arms; talk or hear. The employee is occasionally required to stoop, kneel, crouch or crawl. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus. Position requires the ability to fly (economy) for long distances, carrying and lifting luggage and promotional materials (approx. 50 lbs.), standing at trade shows, assembling trade show display and display area, and packing needed materials.
Work environment: The noise level in the work environment is usually moderate.
The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified. The incumbent must be able to work in a fast-paced environment with demonstrated ability to juggle and prioritize multiple, competing tasks and demands and to seek supervisory assistance as appropriate.
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