Position Summary:  

In accordance with the Visit Anchorage mission, this position works under the direct supervision of the Director of Marketing to develop, execute, and manage collateral production, advertising development, and traffic management.  

This position is in support of the following organizational objectives: 

  • Increase awareness, interest, and action to visit Anchorage 

  • Engage visitors that best align with Anchorage and its product mix 

  • Optimize visitor yield in summer by targeting more visitors with better experiences, longer stays, and investment 

  • Improve seasonality with winter and shoulder season growth 

  • Support improvement in resident quality of life 

  • Improve perception of tourism in the community 

  • Ensure the continued success of the Anchorage Convention Centers 

  • Position travel as a leading economic generator for Anchorage and Visit Anchorage as a community leader 

Essential Job Functions: 

  • Take advantage of the latest research, technology and other leading-edge promotional methods to market Anchorage, including database marketing, e-mail, online advertising, and social media  

  • Remain up-to-date on the latest technologies, design trends, and tourism industry research  

  • Serve as a liaison between other Visit Anchorage staff/departments and external vendors 

  • Manage and prioritize simultaneous projects with multiple vendors 

  • Model the Visit Anchorage Core Values in the performance of all job functions 

Collateral 

  • With the support of agency contractors and internal staff, manage all aspects of design and production for signature publications including the Official Guide to Anchorage, Restaurant Guide, Meeting Planner Guide, Neighborhood Guide, Travel Trade Planner, and other collateral materials 

  • Produce monthly events calendar and annual report 

  • Create presentation and promotional templates, including PowerPoint presentations, profile sheets, postcards, and attendance promoters for use by sales and other departments 

  • Develop promotional materials and signage for Visit Anchorage events (Seymour Awards Banquet, Winter Tourism Showcase, Frontline Tradeshow, etc.) as well as locally hosted meetings and events such as Alaska Federation of Natives (AFN) 

  • Research and order promotional products that align with brand standards  

  • Ensure accuracy of information and enforces Anchorage brand and style guidelines  

Traffic Management 

  • Manage all local, national, and international print and digital projects according to goals, budget, and timeline with an emphasis on efficiency and production flow 

  • Utilize Basecamp or similar project management system for all print and digital marketing, advertising, promotion, and collateral projects including status, timing, and budget 

  • Maintain accurate project records for timely reports 

  • Manage vendor RFQs, RFPs, and final agreements for advertising and collateral projects according to internal policies and serve on review committees where requested 

Photography & Video 

  • Review third party photo and video asset submissions and maintain licensing agreements 

  • Coordinate photo shoots in conjunction with specific collateral projects (such as the Restaurant Guide) or for broader promotional use by Visit Anchorage 

  • Manage video production or licensing for marketing use 

Advertising 

  • In cooperation with the Director of Marketing, manage production of all local, in-state, national, and international advertising including print, email, digital, and video. 

Essential Knowledge, Skills, and Experience: 

  • Marketing, journalism, or project management degree and at least five years of tourism marketing or agency experience or equivalent combination of education and professional experience 

  • Three or more years of vendor contract management experience 

  • Advanced knowledge of convention and destination product 

  • Advanced written communication skills to compose, edit and proof correspondence, proposals, sales projects, and reports 

  • Ability to deal with internal and external audiences and provide excellent customer service   

  • Ability to present ideas and to solve print, production, visual, and communication problems within a team environment 

  • Ability to be creative and innovative 

  • Working knowledge of print production, brand acknowledgment, web advertising, design, and advertising templates 

  • Advanced computer skills with a major emphasis on procedure development and file management including working knowledge of MS Windows, Microsoft 365, Basecamp, Adobe Photoshop, Survey Monkey, e-communication software, Teams, Crowdriff (or similar), and Simpleview information and asset management software (or similar)  

  • Familiarity with design programs such as InDesign, Illustrator is ideal 

  • Ability to type 45 wpm with accuracy 

  • Demonstrated effective time management skills, organizational skills, self-motivation, flexibility, and ability to manage multiple fast-moving projects with a high degree of collaboration 

  • Ability to work independently and exercise discretion and independent judgment to administer sales and support to clients, and members 

  • Ability to continually update skills due to pace with changes in technology and innovations 

Physical Demands and Work Environment: 

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

  • Physical demands: While performing the duties of this job, the employee is regularly required to sit for extended periods of time, stand and walk; use hands to finger, handle or feel; reach with hands and arms; talk or hear.  The employee is occasionally required to stoop, kneel, crouch, or crawl.  The employee must occasionally lift and/or move up to 50 pounds.  Specific vision abilities required by this job include close vision, and ability to adjust focus.  Position requires the ability to occasionally carry and lift luggage and promotional materials (approx. 50 lbs.), standing at events, assembling event displays and display area, and packing needed materials. 

  • Work environment: The noise level in the work environment is usually moderate.  

To apply: download and complete the application and send your resume and cover letter to Nedra Anderson by email at nanderson@anchorage.net or mail to 142 West Fifth Avenue, Anchorage, Alaska 99501.