Fall began strong, with growth for October hotel demand of 6 percent and ADR of 4 percent year over year. Though monthly performance continues to fall below historical highs set in 2015, 2018 marked the third best October for revenue. October also set the strongest mark of any month for growth in demand year over year in 2018.

Not familiar with these terms? Check out our guide to hotel terminology.

Review September 2018 Insights