The summer of 2019 has a promising beginning, as May set hotel performance records for the month in terms of rate, demand, and total revenue. Demand in May was 8% higher than historical peaks for the month. Hotel revenue was up 30% from a historical record for this month set in 2017.
Occupancy and ADR each saw double-digit growth compared to 2018, with occupancy up 11% and ADR up 19% year over year.
The month of May is typically responsible for 10% of annual bed tax collection, making it a significant portion of overall performance. It is still the smallest month of the summer.
Not familiar with these terms? There's a guide to hotel performance.