Ken Graham

Making a Media Buy? Alaska Intel Available

Thursday, November 03, 2016

If you place consumer ads, there’s a potentially powerful tool at your fingertips. The State of Alaska’s media conversion study is available for purchase. The study is one of the best windows on how an Alaska travel message performs in key print, broadcast and online outlets, with data on conversion rates and cost per conversion. Businesses with a paid media campaign and ad agencies could gain a wealth of insight from the information. ATIA is making the study available for $500.