Strong occupancy and ADR combined for best monthly revenue in February at least back to 2013. Demand was up 17 percent, occupancy up 15 percent and rate up 12 percent for February year over year.
Daily data shows consistent, positive performance throughout the month of February, rather than gains tied solely to a few particular days in the month.
While revenue was up compared to February 2018, the month historically is responsible for just 5 percent of annual hotel revenue.
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