The Alaska Travel Industry Association (ATIA) - the leading statewide association for travel and tourism in Alaska – is seeking a dynamic storyteller and content strategist, to create and manage content marketing across multiple platform and formats. The ATIA Digital Content Manager is a self-motivated individual with previous experience in digital content management, writing and editing for the web and digital outlets, graphic design, and site management.

Why Work for ATIA?

ATIA is the leading industry organization promoting Alaska as a top visitor destination, communicating, and promoting the Alaska tourism industry as one of the state’s major economic forces, and the respected voice of the industry for the growth of the industry, while remaining attentive to care for the environment, recognition of cultures and Alaska’s unique quality of life. We are proud of our Alaska team members who combine their love of travel with professionalism and hard work. The main ATIA office is located in downtown Anchorage, within easy walking distance of shops and restaurants. ATIA team members often work while traveling, whether in the air, from an Alaska community or across the globe. ATIA team members also enjoy flexible work schedules, working remotely at times, generous leave amounts, a green office environment and free parking! Our team values, above all else, the engagement with our customers, partners, and team members. With over 600 members, ATIA recognizes the diversity in views while honoring each member. The ATIA team strives to provide the highest quality products, services and benefits for our members and partners. We are encouraged to think about new and innovate ideas and always consider safety and efficiency in the final product. We strive to remain positive, to be collaborative and to assume the best among our team members. The ideal candidate will demonstrate high quality customer service, is detailed, a team player, hard-working, thrives in a fast- changing environment and has knowledge of Alaska’s travel and tourism industry (preferred). This newest ATIA team member must have the ability and comfort level to work independently and remotely (as appropriate). The most successful applicant will have a positive attitude and enthusiasm for the work they do and in being part of the ATIA team.

Job responsibilities

The digital content manager will be responsible for developing ATIA’s messages and voice for all aspects of our online presence. In addition to writing, editing, and proofreading site content, this person will also work closely with the technical team to maintain site standards with regard to new development. Your duties will also include sharing content across digital channels to raise brand awareness and monitoring web traffic and metrics to identify best practices. We know you will be successful in your job if you are able to show continual customer nurturing and retention through storytelling, as well as the increase in new prospects, website traffic, all through the consistent development and deployment of content. Specifically, the digital content manager will:

  • Create, develop, and manage engaging content for the association’s web presence (requires working with content management software) including both Alaskatia.org and TravelAlaska.com

  • Manage the association’s email marketing efforts, including newsletters, automated workflows.

  • Coordinate digital and web projects across staff and contractor teams.

  • Maintain a consistent look and feel throughout all web properties and digital assets.

  • Manage ATIA’s social media for community engagement and long-term content promotion.

  • Maintain and develop the master content calendar for all web properties and digital assets.

  • Optimize content according to SEO.

  • Analyze website traffic and users’ engagement metrics.

  • Ensure compliance with law (e.g. copyright and data protection).

  • Stay up-to-date with developments and generate new ideas to draw audience’s attention.

Qualifications

  • Able show at least 3 years of experience in a content manager role

  • Technical knowledge of HTML and web publishing

  • Knowledge of SEO and web traffic metrics

  • Familiarity with social media

  • Excellent writing skills (English)

  • Obsessive attention to detail

  • Organizational and time-management skills

  • A degree in Journalism, Marketing, or a related field

Salary and Position

This is a regular, full-time, and exempt position. This position reports to the Vice President.

Salary: DOE.

Location: Anchorage, AK at the ATIA building or working remotely (as appropriate).

Please submit your resume, cover letter and references to Andrea Rayt at arayt@alaskatia.org. Position is available until filled.

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