2018 ended up as one of Anchorage's best in terms of hotel performance. Final data put hotel revenue for the year above $263 million. Average daily rate climbed near - and in some months even surpassed - historic marks. Hotel demand reversed course and improved after a series of declines in 2016 and 2017, up more than 1 percent year over year. Bed tax collections for the year reached a new high water mark: $27.7 million.
"We think that losses [in 2016 and 2017] were primarily a state and business response to Alaska’s economic slump," said Visit Anchorage President and CEO Julie Saupe. "Leisure travel continues to be a bright spot, despite these headwinds."
The findings rely on STR monthly data through December, as well as room tax collections published by the Municipality of Anchorage.
Not familiar with lodging terminology? Review our guide to hotel performance terms.