Alaska Airlines ranked highest in airline customer satisfaction among traditional carriers for the 10th consecutive year in the J.D. Power 2017 North America Airline Satisfaction Study.

"To have this recognition from the highly respected J.D. Power organization for 10 consecutive years is both extraordinary and humbling," said Alaska Airlines CEO Brad Tilden. "Our 20,000 remarkable and kind-hearted employees are what distinguish Alaska Airlines, Virgin America and Horizon Air. The rest of the leadership team and I would like to thank them for their incredible dedication to our guests. We're working to achieve our higher purpose of creating an airline people love and recognition like this confirms that we're heading in the right direction."

The study, based on 11,015 responses, measures satisfaction of business and leisure travelers who flew a major North America carrier between April 2016 and March 2017. Alaska Airlines ranked highest of any traditional airline across five categories, including cost and fees; boarding/deplaning/baggage; flight crew; check-in; and reservations. Traditional carriers are defined as airlines that use a traditional hub-and-spoke system.