Lodging Performance Terms Explained

Can’t tell RevPAR from ADR? To the uninitiated, these hotel industry terms might seem wonky and intimidating. We’ve put together a quick guide to help you better evaluate lodging performance in…

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Anchorage Market Profiles Released

Visit Anchorage has released an updated report on overnight visitation to the Municipality of Anchorage. The new report uses data from the state’s Alaska Visitor Statistics Program. Where the full…

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Anchorage Visitor Snapshot

What should you do to find, talk to, and attract the most likely Anchorage visitors? Last summer’s data can inform tactics when we’re chasing more travelers, and could inform sales and marketing…

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Alaska Summer Visitor Study Released

The state of Alaska has released the findings of its 2016 summer visitor intercept survey. Conducted by McDowell, the Alaska Visitor Statistics Program is Alaska's most comprehensive visitor report…

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