Visit Anchorage has 41 employees, approximately 120 volunteers and registration assistants and approximately 1,000 member businesses. Each department works to attract and serve visitors to Anchorage in a different way, with the President’s Office overseeing the process.
The President’s Office consists of the President & CEO, Human Resources, Accounting and an executive assistant. The president works directly with the Board of Directors, staff and members, and oversees the entire operation of the Bureau.
The guiding principles and objectives that the president considers while conducting the day-to-day operations of the Bureau are Visit Anchorage's mission statement, the goals outlined in the Annual Plan, and the execution of the Plan developed with and approved by the Board of Directors.
The president serves as Visit Anchorage's corporate officer. The president is the primary contact for many organizations, positioning the Bureau and the Anchorage-based visitor industry in major marketing and political movements, statewide and nationally. All of these boards serve Visit Anchorage members and the community by leveraging resources with public and privately funded travel-related programs.
Convention and Meeting Sales & Service (CMSS)
CMSS is responsible for booking conventions and providing service to meetings while in Anchorage. The CMSS department staff works to attract meetings, conventions and trade shows to Anchorage through a variety of sales activities. The sales staff educates meeting planners and association leaders about Anchorage’s convention centers and hotels, works to boost the number of attendees once a meeting is booked and ensures that those delegates know all there is to see and do once they arrive in Anchorage. In addition to conventions, the department focuses on incentive groups and increasing visitation during major events.
Tourism Development & Sales (TDS)
TDS markets Anchorage and Southcentral Alaska to travel agents and tour operators as a leisure destination through direct sales and destination training. When travel professionals know what Alaska has to offer, they pass that information on to clients, generating new visitors for Anchorage, increasing the number of Alaska tours and trips offered and building their own business at the same time. Visit Anchorage meets with travel professionals to supply the latest travel news on Anchorage and connect them with Alaska business partners. TDS also works in concert with state and local community partners to attract more air service and additional cruise ships to Anchorage and Alaska.
If you see Anchorage in the travel section of a national publication, on screen or in ads, odds are Visit Anchorage played a part in it. This department works to inform national and international media outlets of new tours, attractions and businesses in Anchorage, and pitches story ideas for possible coverage. COMM produces several high quality publications, including the Official Guide to Anchorage and Local Flavor Restaurant and Entertainment Guide. The department maintains social media presences to foster a dialogue between potential visitors, businesses and Visit Anchorage. COMM is also responsible for advertising, graphics, branding, Web, e-communications and collateral development for the organization.
Community, Member & Visitor Relations (CMVR)
With approximately 1,000 members, Visit Anchorage represents some of the best tourism organizations in Alaska. Visit Anchorage works to connect visitors with local business and offers educational and networking opportunities to help members grow their own business. Through five Visitor Information Centers in Anchorage, dedicated volunteers and staff provide a warm welcome for visitors upon arriving in Anchorage and ensure visitors are aware of the services, amenities and attractions available in Southcentral Alaska. CMVR also sells advertising for Visit Anchorage publications and marketing products.